– Forbidden Fruits
Client: BFA Senior PROJECT
Project: Type Rules! Pop Up BOOK
Scope: CONCEPTION, DESIGN, PROTOTYPING
This book was the result of a years worth of research focusing on 19th century education reform and the toys of the avant garde. Typography is seldom introduced to students until well into college, by which time they have already formed the 12pt. Times New Roman addiction and struggle to image type as anything else. Type Rules was created to address the gap between children and typography in a fun and engaging way, without the use of a screen or being over bearing.